Monday, February 7, 2011

When It Comes to Pricing Zeros Trump Nines - Trump National Golf Course Homes

When it comes to pricing your home lots of zeros are better than all those nines of yesterday. It is time to throw out the old school psychology of listing a $2,000,000 house for $1,999,999. Why? Today's home buyers begin their search online and every search site has a space to type in the desired price range. If a prospective buyer's price point is $2,000,000 to $2,500,000 a seller may miss a $2,000,000 buyer by $1.00. Yes, I know, that is an extreme example but it is a real possibility.

Buyers rarely search below their target price range. Sure, a few do, but most will not. If a buyer's comfort level is $700,000 to $750,000, those are the numbers he enters in his home search. A buyer's first point of contact with your home will most likely be online (over 90% begin their search on the web) or via listings sent to him by his agent. Pricing still has a psychological ploy to play in generating maximum number of eyeballs on a property.

Be an early adopter ( An early adopter is a person who embraces new technology before most other people do.) and embrace the "goose egg" approach to pricing a property.

It is time to lose the nines and love the zeros when it comes to pricing your house.

Norma Toering - REMAX Palos VerdesNorma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

PalosVerdesLifestyle - Nominated by as one of the top ten Los Angeles area real estate blogs. Ranked by Technorati in the top 1% of all blogs. As seen in the Daily Breeze newspaper.

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